KodakONE: Changing the Still Image Marketplace on the Blockchain
Author: Robert Klein
Release Date: June 18, 2019
This case details the problems that need to be solved, specifically how photographers can maximize the value of their intellectual property. It explains how the KODAKOne platform works and walks through several use cases. It also discusses such non-technical obstacles as the different copyright laws across jurisdictions, costly legal processes, and different interpretations of legal concepts like as fair use and exhaustion. The case also describes how Kodak might reinvent its brand within the competitive digital image platform ecosystem.