Webinar: The 50L Home: A P&G Initiative to Solve the Urban Water Crisis

Webinar Overview

Author: Frantz Beznik
Release Date: January 28, 2021


The 50 Liter Home Coalition is a global, action-orientated, multi-stakeholder platform that brings together private and public organizations, policymakers, research organizations, cities and citizens to address two of the world’s most pressing global challenges: water security and climate change. This unprecedented collaborative effort aims to re-invent the future of water by making 50 liters of daily water use per person feel like 500.

This webinar will feature Frantz Beznik, Global Head R&D Sustainable Innovation, P&G. Frantz has been working for over 20 years in Research & Development at P&G. He is a passionate Innovation Leader with high sustained track-record across multiple categories and brands as Tide, Swiffer and Mr.Clean. His past roles on single-rinse & cold-washing innovation, and on the revolutionary compacted single-dose Tide Pods affirmed his relentless drive for Sustainable Innovation. While his obsession is to Make Sustainable Irresistible, he is creating a global program called 50 Liter Home.

BRI Europe